Effie Awards | Finalist | Youth Marketing - Products

WRIGHT No. 100 | There’s been no shortage of branded novelty items. But to celebrate the 100th Anniversary of premium Wright Brand Bacon, we wanted to create something different: not a joke but rather, a fragrance that people would actually want to wear. So, we enlisted legendary perfumer Ann Gottlieb, who’s designed scents for fashion brands like Dior, Calvin Klein, Marc Jacobs, and other top houses.

We sold two runs of Wright No. 100 online for $19.22 - the year Wright Brand was founded - and they sold out within a week. The results also smelled pretty great: 750 million earned impressions.