RECOGNITION
CANNES | Gold Lion | Design

When we introduced The Craft of Modern Luxury campaign for Buick, we created a style guide for partner agencies, dealerships and internal communications teams to help build a consistent look and feel for the brand. Style guides tend to be perfunctory and workmanlike, but we saw this as an opportunity. So, we created a playful, sophisticated design piece that not only outlined proper typefaces, color and logo treatments, but also embodied the thought, care and attention to detail that goes into every Buick and the brand itself.